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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
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ID used to identify users and sessions
2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
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Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
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Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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6 months after last activity
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2 years after last activity
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1 minute
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90 days
Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
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Description
Duration
ANONCHK
Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
Session
CLID
Identifies the first-time Clarity saw this user on any site using Clarity.
12 months
_clsk
Connects multiple page views by a user into a single Clarity session recording.
12 months
_clck
Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
12 months
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Facebook Pixel is a web analytics service that tracks and reports website traffic.
Service URL: www.facebook.com (opens in a new window)
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Description
Duration
_fbc
Used to track the last session visit.
12 months
_fbp
Used to track the user across multiple sessions.
3 months
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Used to track the user across multiple sessions.
3 months
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